Top 5 Ultracasual Games on iOS in New Zealand: Q1 2025

In the first quarter of 2025, the ultracasual gaming sector on iOS in New Zealand showcased varying performance trends among the top five apps. Here's a closer look at each game's metrics.

PlaySlime:Slime Simulator Game by Slime Simulator Studio saw a decrease in weekly downloads, dropping from 375 to 130 over the quarter. Revenue peaked at $285 in mid-January before gradually declining to $164 by the end of March. The app maintained a steady number of active users, starting at 1.4K and ending with around 1.5K.

Perfect Tidy, published by ABI GLOBAL LTD., experienced a significant increase in downloads at the start of the quarter, reaching over 4.6K in mid-January. However, downloads tapered off to 1.7K by March's end. Revenue remained relatively stable, with a slight dip from $193 to $120. Active users initially surged to nearly 12K but dropped sharply to 2.7K by the quarter's close.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company recorded a gradual decline in downloads from 509 to just 67. Revenue showed a mild upward trend, peaking at $100 in early February. Active users increased steadily to 2.9K before falling to 1.7K by March end.

Diamond Painting ASMR Coloring by Crazy Labs had a low download count, decreasing from 41 to none in the last week of March. Revenue fluctuated slightly but ended stronger at $90. Active users also saw a decrease from 74 to 15 over the quarter.

Finally, World of Slime Simulator Games by Solid Apps INC had minimal downloads, with numbers hovering in the low single digits throughout the quarter. Revenue remained relatively consistent, ending at $51. Active users started at 56 and ended at 35.

These insights, sourced from Sensor Tower, reflect the dynamic nature of the ultracasual gaming landscape in New Zealand. For more in-depth analysis, visit Sensor Tower's platform.